Why a have to be a King of my product or service?
Because we take care of
“Well, it must be removed,' said the King very decidedly, and he called the Queen, who was passing at the moment, `My dear! I wish you would have this cat removed!'
The Queen had only one way of settling all difficulties, great or small. `Off with his head!' she said, without even looking round.
`I'll fetch the executioner myself,' said the King eagerly, and he hurried off.”
In this passage the changing humor of the Queen is observed, as she invents, as she decides, as administers and handles his kingdom, remembers she does not have time, and made these tasks according to her desires and needs.
On the other hand, there is the King, but not to the king of what we spoke in this book, the king of Carroll is a tiny King, without character, which it does not have will, he goes behind the queen saying “yes, yes, yes my dear”.
If your product and service are incapable to provide the satisfaction level and confidence that a King have to give in a territory, show your products to all less to the Queens, changes your strategy, observes in which you can fulfill and respond, and avoids or improves what it is not, don’t make the opportunity to convert you in a servant.